These days, the technology behind Pay Per Call Companies is catching up with its peers. Pay Per Call Companies have quickly risen to prominence as a marketing strategy, and they are rapidly becoming one of the most effective, innovative and popular marketing tools for a company. Let’s take a look at the history of Pay Per Call Companies, how it’s been implemented, and what it takes to be successful in the business.
The first “Call to Action”Call to Action” is a term that was developed by Robert Kiyosaki, known for his book, “Rich Dad Poor Dad”. It simply means that a call is placed to a prospect or customer who may not actually wish to receive a call from a company offering a product or service. The caller sends the “call to action” message by answering a simple question (for example, “who is today’s movie star?”) This question forces the prospect or customer to take action that they might not otherwise take. To make the call more convincing, you can add voice recording to the call.
We’ve all been on those calls where we’ve had to answer a few basic questions about our life and what we do. For example, “Tell me about your job”. We always say yes, because we don’t know how to start. On a good Call to Action message, this can lead to an enthusiastic response, or a quick “Oh yeah, I do that kind of work”.
The next stage in the evolution of Pay Per Call Companies was developing voice-mail software to automate this process. The Call to Action Message was now delivered via a computer script that asks the caller to sign up for a free trial. If they agree, the software would call the company at a certain date and time. If they didn’t, the script would exit the caller on a non-responsive line.
Now, the “all or nothing” mentality is much easier to sell with the caller. They have no option to agree or disagree but are just asked to participate. With this model, you would typically have a “Customer Service Manager” whose job is to get the right script out to the right people. That person is usually also responsible for tracking calls to confirm that the scripts are being delivered to the right customers.
And then, of course, came the “call capture” call centres. The process is similar, except the script uses the “Actions” feature of the software to gather information about the customer. Information includes name, address, phone number, email, and sometimes even a full profile of the caller. The statistics are sent to a central location for further analysis. For example, a customer may be given the opportunity to create a new contact for their preferences.
When you think about it, the next step is, “What if we used the Call Capture Data to build a list of names and addresses?” The next Call to Action Script may be customized for each lead, giving them a more personalized experience. They can go to their preferred website, find out more about a certain product, and give input on how they feel about it.
So, if you’re wondering what good Call Per Call Companies are, here are some steps you can take to help your own sales team. Make sure the script is clear, brief, and easy to understand. Ask the “Is this a real person?” question, then close the conversation with an easy to remember message like “I’m sorry, we’ve been receiving a lot of calls lately and I’m having a hard time contacting you.”